The Marketing Coach - Glasgow

Gary P. S.

I have known Chris Torres for a few years now and always learn something from him. I have read his great book "Bookers to Lookers" and recently had a one on one call with him to discuss some big decisions I needed to make in my travel business that I was not sure about. Running a business solo sometimes you just need some expert guidance and advice and that is exactly what Chris gave me. I highly recommend contacting Chris to help you in your travel business. Thanks Chris. GPS.

Brian M.

Other than what he could read online, and glean from the questionnaire he sent out to us, Chris did not really know anything about River Valley. However he quickly got to the essence of who we are and has come up with a strategy that we will implement going forward.

Not only that, but I found him a good person to talk to, who obviously knows his stuff. I recommend him if you are seeking a way forward for marketing your business that is not just some advice with the latest jargon and BS.

Ali R.

Chris is a champion of the tourism industry, and I can tell that he genuinely care about helping small businesses like ours succeed. His first book, Lookers to Bookers, was extremely helpful in giving us ideas on how to increase bookings. I'm looking forward to his next book!

michiel S.

Chris Torres view's on marketing for travel businesses has supported small and larger operators in its path to growth, helped understanding trends and seeing local opportunities.

Reading Lookers into Bookers is a great tool and handheld for everyone new in the travel tourism field. It truly helps to understand how to navigate through this challenging and overwhelming landscape of sales and marketing.

Thank you Chris! I am looking forward reading future publications on these topics.

Africa L. M. L.

The old book Lookers into Bookers was a great source of knowledge for me and my team at Africa Last Minute Ltd. Digital presence is key for all experience sellers. The book provides an in depth knowledge in digital presence for experience-sellers. And Chris is not just an author but also an expert. The language and mode of delivery is simplified and not jargon infested. I will order for the new edition with my eyes closed being 100% sure the information condensed therein is 20 times more than the real sale-value of the book. Congratulations Chris! You are a blessing and an inspiration to the Tour & Travel community.

Chester R. T.

Chris is one of the word's leading tourism marketing experts and his book Lookers into Bookers is highly recommended. Chris provides informative and relevant insight which is extremely useful for all tourpreneurs.

Ana C.

Glad to have a resource to turn too to - As a small business owner in the travel industry, I've often been told it's just like any other industry—but it's not. Creating and delivering unique experiences comes with its own set of challenges. That's why finding practical, well-written advice from someone who truly understands what we do feels like striking gold. The insights are clear, relatable, and incredibly helpful. I strongly recommend reading it and keeping it close for ongoing guidance—it’s been a game changer for me!

JP D.

Chris Torres really is one of the top marketing experts in the tourism industry. His book on turning lookers into bookers is a must-read for our entire marketing team. He goes beyond theory, he gives specifics and practical tips that are directly applicable to our industry. Thank you and great job!